What makes a logo stand out in the present or stand the test of time? Think of iconic logotypes that have made their way into popular culture. What is it about those logos that made them them memorable? Apart from all those major corporate logotypes that most of us are familiar with, I want to share my favoritest (yes that’s a word) 😉 logos that have caught my eyes and proved to be the most memorable. Here are five (personally) unforgettable logotypes ever.
1. HECHO EN MEXICO
The HECHO EN MEXICO government-funded project was a way for Mexico to essentially promote itself and its goods by use of this awesomely symbolic and bad ass logo back in the 1970s. A figure of the legendary golden eagle in a combative stance surrounded by three simple words: HECHO EN MEXICO (Made in Mexico) was imprinted on Mexican goods exported around the world.
original HECHO EN MEXICO logo
Unfortunately, in 2004 and again in 2009, the Mexican government went and fucked it all up by unnecessarily redesigning a classic national icon. Take a look at the original 1970s logo (above) and the post-2004 versions (below).
revamped HECHO EN MEXICO logo (post-2004)
evolution of the HECHO EN MEXICO logo 1978-present
What do you think about the HECHO EN MEXICO logotype? Was the “upgrade” really necessary? I think not.
2. HAWAIIAN AIRLINES
Although Hawaiian Airlines’ original logotype featured a bird, the now-iconic Pualani logo concept was introduced in 1970s as well. My favorite Pualani (flower of the sky) version would arguably by the one that was put to rest in 2017.
You get a deep, vibrant sense of the Hawaiian hibiscus, her regal poise, and the general exoticism of the Hawaiian Islands. It really is a beautiful sight to see her face plastered all over huge aircraft.
Pualani 2001-2017 (left) | Pualani post-2017 (right)
Pualani’s face plastered all over flying aircraft is actually a beautiful sight.
But, just like the Mexican government, Hawaiian Airlines went and fucked up a good thing by “revamping” a gorgeously iconic brand image that was perfectly fine and best if left alone. Anyway, what do you think? Isn’t the pre-2017 logo just so much better or do you not really mind post-2017 version?
Maybe it’s because I’m an Aerosmith fan but I just love everything about them, including their logo. You know, a fine line exists between drastically updating a concept in an underhanded way and subtly upgrading a concept in a great way. Aerosmith have proven to be masterful funambulists with their logo design. Their current logo is a far cry from the original logo introduced in 1974’s “Get Your Wings” album. Overtime, the original concept has been modified and subtly molded into the version it is today. It still rings true to their style and image, and that’s why it’s one of the best logos of all time.
original logo from "Get Your Wings" 1974
current Aerosmith logo (directly above and below)
Okay, okay. So I’m also a huge Gramatik fan. That doesn’t take away the fact that his logo is pretty rad, to say the least. Gramatik is DJ/Producer/Artist from Czech Republic that might suit your musical tastes if you’re into trip-hop, EDM, electro-fusion. Not only is his music banging, but the geometric form and versatility of his logotype and icon are just a delight.
5. MORTON SALT
I love the Morton Salt girl and her nostalgic vibe. Although she’s bearing the rain and spilling her freakin’ salt, it makes me feel kind of warm and fuzzy by way of her innocence and pep in her step.
current Morton Salt logo, 2018
As Aerosmith masterfully pulled off, so did Morton Salt with the gradual modification of their logo. The current version is not far off from the freakin’ 1914 (!) original, which goes to show the Morton Salt brand’s authenticity and substance. Read about their branding history here.
original Morton Salt logo, 1914
And there you have it! ‘Tis but a small sample of genuinely amazing logos that exist in the world. Which one of these five logos do you like the most? What other logos stick out in your mind? I’d love to know!